Photography plays a very important role in conversions.
Photos are most likely the first thing people will see when they enter your site and first impressions count!
The Point BrisbaneAltitude Suite View
Beach Club MooloolabaRooftop
In most cases you only have a short amount of time to “make the sale” online and usually the traffic that comes to your website are people who have never been to your property before and have no understanding of how it looks, these people are going to decide whether or not to book with you based off the quality of the photos that they see on your site.
I am still amazed that the most popular page visited on average across all our hotel websites is the ‘accommodation’ page. The main need for people on a website thus appears to be - ‘what does my hotel room/apartment look like?’
Responsive website design allows large images to display full screen and immerse people into the experience you are offering, encouraging them to buy with confidence.
Pictures really do set the mood and tell the story quickly; the better the images, the better the story. It is important to communicate to people the services and unique features you offer through good photography, as it is fast and easy for the consumer.
Why do visuals rule?
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
- 40% of people will respond better to visual information than plain text.
- Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content - photos and videos - saw a 65% increase in engagement.
- Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
photography on location
We have photographed many hotels and resorts to capture the whole story of each property, from the lush landscaping of the grounds to the finer details of what is being served in the restaurants and the quality of the linen in the rooms.
While most photographers only plan on capturing a few photographs of each room. We understand that these images are being used for your website and gather the quantity of images required to have a website filled with great photos that don’t repeat, so every page has its own unique set of visuals.
Here are some examples of photography that we have done for clients:
Southeast Asia Exotic CruiseDeck
Lamberts RestaurantFood Closeup
Swiss Bell BrisbanePool
Swiss Bel BrisbaneBedroom
Southeast Asia Exotic CruiseLocation
Bel Air BroadbeachBuilding
Beach Club MooloolabaRooftop Pool
Milton ParkCarriage House
Beach Club MooloolabaPool
Oscar On MainBuilding
Southeast Asia Exotic CruiseActivities
Swiss Bel BrisbaneDining Table
Bel Air BroadbeachBroadbeach Location
Bel Air BroadbeachPool
The Point BrisbaneBuilding
Swiss Bel BrisbaneFoyer
Alex PerryLiving Room
Southeast Asia Exotic CruiseShip
38 High StreetEmpty Room
Beach Club MooloolabaMooloolaba Beach
Lamberts RestaurantFood and wine
Oceans MooloolabaTable Penthouse
Southeast Asia Exotic CruiseScuba Diving
The Point BrisbaneAltitude Suite