Awareness is the key to ask deeper questions, make new choices and take action with greater, more expansive results.
Sometimes, ignorance is not bliss. In hotel marketing, having outdated assumptions or incorrect information can cost your hotels millions in lost revenue.
OTA revenue has no cost.
With commissions ranging 15-30% for each reservation, OTAs are the most expensive distribution channel you have. But, it’s easy to miss. After all, OTAs send you money, not the other way around.
Have you worked out the actual dollar value that PTA bookings are costing you?
Could this money be better invested in your hotel providing better experiences for your guest? Bringing in more loyal guests in the long run.
Independent hotels are disadvantaged to hotel chains.
The big chains are managed by central marketing teams who work at a group level where individual emphasis gets lost in translation.
As an independent hotel, you are fully in the driving seat of your marketing and can be unique, stand out and connect directly with your guests through the many forms of online marketing.
Are you driving this bus or is your marketing on auto pilot?
Your competition aren’t up to anything new.
On the contrary - they, just like you, are always on the lookout for a new edge, new service, guest offering to be a little more unique and win over more guests.
Knowledge is open to everyone and those who are taking bold action and monitoring their results all the way are the ones we see really succeeding online.
Many of our clients experiencing 30%-85% growth on last year.
There’s never a good time for hotel marketers to sit back smugly and relax, assuming the competition is too far behind to catch up. Never stop hustling. What are you currently doing that has you on target for growth this year?
Dropping rates will get more bookings in.
We see the appeal of this one, but don’t fall into the trap. It comes down to the economics of supply and demand. Hold rate in order to keep price integrity versus what the market is doing.
We also suggest to only consider qualified (fenced) discounts and opaque channels during need periods, your loyalty customers.
There is always another hotel that is more than willing to go even lower to undercut you. Instead of hastily changing your pricing strategy, increase your perceived value to guests.
Offer services and local experiences that no other property in your city offers. Where can you add value with current trends that will make your unique offer desirable and worth paying more for?
Your Hotel Will Be the #1 Ranked Hotel by Google.
Think of everything you know about SEO, then throw it out the window. Every year, Google makes changes that massively impact how easily a hotel can rank #1 in a Google search for their destination name.
It is extremely difficult to get on the first page and virtually impossible to conquer the OTAs as the first or second listing at the top of the results page.
There are many new practices that can be deployed taking into account the complete landscape and still make impact and build your brand and your business.
We live in extremely exciting times, NOW is the time for ACTION, there are no limitations holding us back bar our own level of thinking, the quality of questions we ask ourselves, the choices we make and courage to make some great noise about what you do.
We are here to help if you are ready to make this next year, your best year to date! We are only a phone call or email away.
Original article inspired by - www.tambourine.com/blog/the-top-5-myths-in-hotel-marketing-right-now