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Hotel WI-FI, Should It Be Free?

Hotels have a history of charging for wi-fi, and charging a lot, but with nearly two-thirds of hotels offering free wi-fi, there seems to be an inevitable conclusion that access to the internet should be free to all guests in all hotels.

Hotel WI-FI, Should It Be Free?

Why do hotels charge so much for Wi-Fi?

Hotels have a history of charging for Wi-Fi, and charging a lot. But why? An article in Forbes discovered the answer from a hotel management professor, who simply said “because they can”.

Well, change is a-coming

Nearly two-thirds of hotels offer free Wi-Fi, and that number is rising. There seems to be an inevitable conclusion that access to the internet should be free to all guests in all hotels. Indeed, the revolution has already begun in other industry sections, including restaurants, bars and recently even trains.

Wi-Fi and breakfast most important to hotel guests.

A new survey has revealed that free Wi-Fi and complimentary breakfast are considered the most important hotel amenities among guests.

Conclusion

It seems, that most people are in favour of the free Wi-Fi hotel revolution – but is this really what we are seeing in practice? Hotel Industry Magazine posted this article earlier this month, stating how the UK hospitality sector is losing repeat business by failing to meet customer Wi-Fi needs.

According to a new study by NETGEAR, 76% of hospitality venues are convinced that their quality of service and facilities are far more important to customers than Wi-Fi. As many as 43% believe customers think poor or non-existent wireless access is a price worth paying for the experience on offer.

That’s in stark contrast to the 33% of leisure travellers and 67% of business guests who say they would not return to a hotel that offered inadequate wireless access.

And that’s not just a one-off statistic either, Hotels.com surveyed 1,000 travellers, who ranked free Wi-Fi as the top in-room hotel amenity.

Are hotels slowly beginning to catch on to the free Wi-Fi revolution? Join the conversation at LinkedIn

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