The world of web design is moving fast, trying to keep up with today's technology. Responsive websites that automatically resize to suit the device you are browsing on are becoming the smartest way forward, rather than having a separate mobile website.
Google loves responsive websites for SEO and page speed. Clients love them too because it means keeping only one website updated, saving time and money.
What is a Responsive Website?
The phrase 'Responsive Design' was a buzz word throughout 2013, but if you're still not exactly sure what it is, then let us explain...
Responsive Web Design is a way of building websites to provide an optimal viewing experience across all devices like mobile phones, tablets and desktops. This means the website will automatically resize to any device the user is viewing it from, without losing quality of content and remaining easy to navigate. Recent research has shown that there continues to be large sales of mobile phones and tablets, and with this has come an impressive growth of users accessing websites with these devices. This makes it essential for your hotel website to be responsive.
The Benefits of Responsive Web Design
A consistent user experience across all devices will have a positive impact on your conversion rates, as your mobile site will be easy to read and navigate. Users search elsewhere if your website is too difficult to read via mobile, or if it takes too long to load.
A responsive website;
- Saves Money - less need for standalone mobile websites.
- Saves Time - you only need to update one website.
- Improves SEO - “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.” - Google
- Has better performance
- Cross Platform - Responds to different devices.
- Future proof - Design that is fluid to adapt to new technology
Responsive Email Newsletters are just as important
Recent stats show mobile now accounts for the majority of email opens with a 51% share. Find out more about Responsive Email Newsletters.
Some Interesting Stats
A test run on 10,000 websites by Guy Podjarny, a web performance researcher, found that 1 in 8 websites are now responsive and 90% of people use multiple screens sequentially.
"More adults report being frustrated by malfunctioning mobile sites than by traffic delays - 56%"
Mobile Internet Users - In 2009, 800 million users estimated to rise dramatically to 1.9 billion users in 2015.
Desktop Internet Users - In 2009, 1.4 billion users estimated to only go up to 1.6 billion in 2015
ComScore Survey 2012