Support

Google Analytics

As part of our website delivery we set up and customise your Google Analytics Account so that you can easily see where users are coming from and what they are doing on your website.

You can log in using the username and password we supplied to you here: www.google.com/analytics

This is where you'll be spending most of your time to monitor the performance of your online business.

The Dashboard (Home)

The Dashboard is the landing page you'll see when you first log in and select the website you want to look at. It gives you an overview of your website statistics, such as traffic and usage.

Terms to Know

Visits

The number of people who have landed on your website.

Pageviews

How many pages in total have been looked at.

Pages/Visit

The average number of pages each visitor has looked at per visit. Depending on the size of the website we normally expect this to be about 3 to 4 pages.

Bounce Rate

The percentage of customers who have landed on your website and not clicked anywhere else. It means either they got exactly what they wanted (like a phone number) or there was nothing to entice them to go any further. Anything higher than 40% might be a concern but it will depend on what the bounce rate is in relation too.

Avg. Time on Site

How long users stayed on your website. Average is 3 to 5 minutes depending on the type, size and amount of information.

New Visits

The percentage of people that have never visited your website (or a least in the last few months). 60% to 80% is the norm.

Standard Reporting

This is where all the reports are to help you analyse your data. Some good ones to know are:

  • Audience > Overview: A general overview of your website's performance.
  • Audience > Demographics > Location: Where your visitors are coming from. You can drill down to city but remember this is just a general guide. 
  • Audience > Social: If we've installed the Social Marketing feature (optional) this will display the Facebook and Twitter shares.
  • Audience > Mobile: Shows an overview of customers visiting your site from a mobile. Industry trends are around 15% of your total traffic.
  • Traffic > Sources: This is where customers are coming from, before they land on your site. It may have been a referring partner or an Email Campaign. Good to use to see who is bringing you business.
  • Search Engine Optimisation: What keywords are being searched for to visit your website. The more general the search term the better. If your business name is the only search term then you're only getting business from people who already know who you are. 
  • Content > Overview: Which pages are being looked at the most. Make sure your best content is here. It gets the most visits.

Conversions and Goals

We monitor 5 main goals:

  1. Purchases

  2. Enquiries

  3. Shares

  4. Subscriptions

  5. Downloads

For each report (ie. Sources > All Traffic) in the site you can see how it is converting by clicking on the Goal Set above the graph.

Here you'll see what the conversion rate is (20% - 40% is an average conversion) and if you have the E-Commerce Tracking installed (optional) you'll see the amount of revenue generated from a campaign for example.