Hotel Digital Story Telling
More importantly than crafting beautifully designed websites, we focus on telling your story, sharing the experience with the audience
Online story telling through digital brand and websites. We specialise in hospitality and hotel story telling. It's a fantastic opportunity to share the passion that our clients have for their business through this digital medium. Our clients put a lot of energy and effort into their business on a daily basis so for us it's about capturing that love, passion and the uniqueness about their property and what they offer to their audience.
Every building, every manager and their guest relations team in a resort are doing things differently. There are always unique aspects to every property and no two hotels are ever the same. We've done a heap of work for some of the huge hotel chains like Accor Hotels and Starwood Hotels, and even if Novotel hotels are branded and marketed the same as guided by head office, they are completely different properties even though they fall under the same brand.
Yes, a lot can get lost in translation through a chain website which is great news for independent boutique properties. They get to stand out from the crowd, be unique, be different and target their own niche market. A great opportunity to tell a unique, more personalised story through the website. This is how your audience will connect with the product more intimately and that's when we see more bookings online and a lot more user engagement. This is an exciting part of what we do, sharing beautiful stories, diving in deeper, taking great photos, creating an emotionally rich video, sharing the good vibes... this is the juicy bit people want to see.
Unique point of difference
This is key for hotels to monitor closely. Find out specifically what people actually remark about and like about your property, in areas that are different to your competitors.
It's not just about creating another website online (there are enough bad ones out there already). It's about looking deeper into social media and review sites to see what people are saying and commenting on. People buy products based on what other people say and how they feel, not just on logic or price. From a market research point of view, we can look and see what is remarkable about a resort, hotel or B&B. We can see what people are remarking on in their social media. Things like TripAdvisor and booking.com... everyone's leaving guest reviews so you can read and see what your customers really like about your property.
- What do they like about the services?
- What do they like about the location?
- What do they like about the accommodation?
When you can communicate that story via your website, as well as show off great photos, quotes, text, guest reviews, newsy stuff and let people self explore – you make it EASY for them to find out what you are all about. When you make it simple and easy for people, you can then witness the increased visitors, enquires, phone calls, bookings and build your database of loyal customers and it becomes a beautiful process of people connecting with you, your property, your unique experience and they'll come back time and time again wanting more of the good times and good vibes and they will tell all their friends.
So if you're interested in finding out more about how we develop that story with you, give us a call, we'd love to have a chat with you about how we can create your unique story and craft that into your website and promote that out into the world.