Google Copies Pinterest in Pursuit of Love and Happiness

Google+ pushed into Pinterest’s territory today, introducing a new feature to enable users to organise content by category. “Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love.”

How can we use this in hotel marketing?

Google Takes On Pinterest With Google+ Collections

Called Collections, the new Google+ feature is very similar to Pinterest Boards and gives people the ability to create a space for their favorite things broken down by topic. Collections can be shared publicly, privately or with a specific set of Google+ users. Collections can be followed and posts within Collections that users follow will appear in their home feeds on Google+. After a user or Page creates a Collection, a Collection tab will appear on a given profile.

Collections are being rolled out starting this month on Android and the web, with iOS coming later.

See some of our Collections below.

How can we use this in hotel marketing?

Just as you can on Pinterest, the ability to add image content that is now categorised will be both easy for people to engage with as well as supply deeper and richer content directly into the search categories for a good long term SEO strategy. There is the ability to add links back into your website and increase traffic to your site along the way.

Original article by - Martin Beck -