Industry trend - The rise of video stories

A travel and accommodations startup has quietly launched a new feature called Travel Stories, a way for guests to create video sequences of their Airbnb experiences to post on the site.

Industry trend - The rise of video stories

Research has already shown us that video on platforms like Facebook have 4x the engagement that a regular post has. When the mass market react, all the tech companies supply new features to match demand.

The stories format has been one of the most sticky features of social apps like Snapchat and Instagram, letting users stitch together video, photo and text overlays to convey moods and experiences to friends and followers; even Google has incorporated stories into its services and business networking sites like Linked In offer video posting.

Airbnb have the intention to enable their hosts and guests to share their travel experiences through video stories. Airbnb has been on a long-term mission to increase the stickiness of its platform. The aim is to make it more than a place that you visit once in a while, when you are planning at trip. That has led to the company launching experiences — events that you might get involved in without even leaving the city you live in — as well concierge-style services to help guide you around while you are on your trip; and other travel services to get you to and from your destination.

It is always interesting following such a successful tech company in the hospitality sector and to stay abreast of the services they offer to better enhance the guest experience.

Video is a great opportunity for hotels to immerse their guests in their story and to showcase this through their website. Video and drone is more affordable than ever and we can optimise the load speeds for fast viewing experiences.

If you don’t have video on your website, what are you waiting for, give us a call.

 

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