The stakes are high. If you are not prepared for a new form factor your content may be cropped in odd and unpredictable ways. If the content is not at a high enough resolution or pixel density for the screen display then it might become soft and fuzzy, ruining your brand’s impact to a potential customer. Are you going to face these same questions and challenges every time a new device is released to the public?
You might be thinking, “I have a responsive design site, or an adaptive mobile site, so I am all set.” But it’s not that simple. Digital images and videos still need to be reformatted to display optimally for each device’s screen size and resolution.
It is all about how your site is achieving its responsiveness. Many sites download large images to mobile devices and rely on the Cascading Style Sheets to downsize it, forcing the mobile device to go through the logic and do the calculations to provide the right-sized media. And if customers are viewing mobile sites from low-bandwidth networks, this can significantly slow down mobile site performance, even on a responsive site.
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