iPhone 6 is coming: Are your digital assets ready?

The stakes are high. If you are not pre­pared for a new form fac­tor your con­tent may be cropped in odd and unpre­dictable ways. If the con­tent is not at a high enough res­o­lu­tion or pixel den­sity for the screen dis­play then it might become soft and fuzzy, ruin­ing your brand’s impact to a poten­tial cus­tomer. Are you going to face these same ques­tions and chal­lenges every time a new device is released to the public?

You might be think­ing, “I have a respon­sive design site, or an adap­tive mobile site, so I am all set.” But it’s not that sim­ple. Dig­i­tal images and videos still need to be refor­mat­ted to dis­play opti­mally for each device’s screen size and resolution.

It is all about how your site is achiev­ing its respon­sive­ness. Many sites down­load large images to mobile devices and rely on the Cas­cad­ing Style Sheets to down­size it, forc­ing the mobile device to go through the logic and do the cal­cu­la­tions to pro­vide the right-sized media. And if cus­tomers are view­ing mobile sites from low-bandwidth net­works, this can sig­nif­i­cantly slow down mobile site per­for­mance, even on a respon­sive site.

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