After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar.
The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).
The hospitality industry is the number three performer with close to 50% of website traffic resulting from organic search.
While 'Organic Search' drives the most traffic for hotel websites, 'Paid Search' comes in second with close to 30%, followed by 'Display, Email and Referred' with just over 20% of hospitality website traffic.
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