Is Social Media more powerful than Organic Search?
After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar.
The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).
The hospitality industry is the number three performer with close to 50% of website traffic resulting from organic search.
While ‘Organic Search’ drives the most traffic for hotel websites, ‘Paid Search’ comes in second with close to 30%, followed by ‘Display, Email and Referred’ with just over 20% of hospitality website traffic.