Pioneering Barefoot luxury and wellness for hotels
An interview with Bernard reveals some key insights.
Bernhard Bohnenberger is president of Six Senses Hotels and for them one of their brand values is – Pioneering Wellness. For them its about delivering the latest and most effective wellness programs and experiences. They have a pool of 300 plus contracted wellness practitioners as well as a Wellness Board which includes some leading international doctors, such as Doctor Oz who has always been looking at alternative and preventative medicine.
“This means that you can come to us and do a cure, you can do a weight loss program, detox, sleep programs, that’s all there but nobody’s forcing it… it’s available if you want it.
We are always trying to be on the forefront of wellness and the latest aspect of that is looking into healthy buildings, healthy lighting, healthy air conditioning, healthy materials, so that whenever you are with Six Senses you have the healthiest possible environment and a lifestyle that gives you a better, longer, healthier life.
Sustainability creates more loyalty, it creates more news, people feel better about it, it generally is adding value.
More and more, we feel that sustainability and wellness are interlinked because the wellness of the planet and the wellness of the person is what makes the planet and the person sustainable so it all plays into each other. One of our goals is to be a plastic free company. We’re working very very hard with our supply chain to demand our suppliers not package in plastic. People could live very happily 100 years ago without plastic so we want to get back there.”
How do wellness and luxury intersect?
“There are these phases of luxury: in the past, luxury had to be biggest, greatest, glitziest, most expensive, and then it evolved to the more barefoot luxury that we stand for, and next you go into looking after your health, your wellness and actually it becomes luxurious that you are feeling better and better in your skin, and then it’s going beyond that and it’s about thinking how you can be more spiritually well and that’s the ultimate of – I still hate the word luxury, but i don’t have a better one! – of doing those rare experiences that help you reconnect.
The idea of luxury almost builds on itself, like a pyramid of layers, like Maslow’s theory that unless the bases are covered you can not build the next layer and the next layer, but I think the aspiration is to bring it all the way through to spirituality.”
A really great interview, thank you to Local Measure for access to this resource.