We are currently seeing open rates across several of our hotel client campaigns as high as 52% on mobile devices and the average across 20 of our larger clients was 45%.
“Since January 2012, mobile email opens have increased 63% and now make up 44% of all opens” – Litmus
To keep our clients up to date with the very latest technology advantages, we have been working on a new responsive email template that will automatically resize for improved viewing across all devices.
Limit the chance of your newsletter getting deleted
Our responsive templates make it easy for customers to read newsletters across all major devices. Your customers can access your email newsletters anytime, anywhere without having to be in front of a computer to see the full contents of your newsletter. With a newsletter that looks good on mobile you’re limiting the chance of it getting deleted by a whopping 80%.
Update: 20th January 2014
Mobile Opens Hit 51%
“It’s official: mobile now accounts for the majority of email opens, with a 51% share. That’s an increase of three percentage points since the previous record of 48% from September and October. Desktop opens now make up 31% of opens, while webmail has dipped to 18%.”
This data was collected worldwide by Litmus Email Analytics between December 1 – 31, 2013. It’s collected from over 320 million email opens.