What's a Good Email Open Rate & Click Rate?

We have done some big number crunching of our Pebble Mailer clients and have done up a quick summary benchmark graphic for you to see the results. We have also found some great data from the guys at HubSpot; they have analysed email marketing benchmark data from their 11,500+ customers to figure out what a good open and click rate looks like.

What's a Good Email Open Rate & Click Rate?

It's only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you're doing and show you where the trends are in order to improve on your results.

Sometimes making a small change can have a dramatic improvement, but it starts with knowing what you are looking at.

See the benchmark graphics…

Pebble Mailer Benchmark Figures

HubSpot Email Marketing Benchmark Figures

If you would like to discuss your email marketing performance, give us a call and we can have a chat and look at your stats.

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