Simplification and Essentialism is how we like to roll…
Here are some of the latest news stories:
Which is better: Facebook advertising or Google AdWords?
There is a chart on this page which makes it easy to get a quick overview just before the conclusion. Says it all. They both have a role to play and appeal to two different markets and stages of business and customer journey.
Think with Google - Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed
Consumers are more demanding than ever before. And marketers who are able to deliver fast, frictionless experiences will reap the benefits. Global Product Lead Daniel An set out to help marketers better understand how various industry sectors are performing when it comes to mobile page speed.
It makes sense that users want things fast and on any device especially mobile, (as Gary Vee says, mobile is the most powerful tool in the market)
Facebook Launches City Guides With Booking for Hotels and Restaurants
Facebook quietly launched a City Guides feature in the Facebook app that enables users to book some hotels and restaurants, and message or tap to call other hotels, restaurants, and tours and attractions. Now this is the type of functionality that is great news for hotels.
The Ultimate Guide to Email Marketing for Hotels
For all our friends who know how powerful email marketing is for their business, you will love this article. The key points - No plan = no revenue, segment data lists, interesting content, treat them like royalty, don’t be your own groupon, never skip a month, best in class tools (Pebble Mailer of course ;-), understand the top metrics (open rate, click through rate) - this is well work the read.