Who doesn’t love simple and to the point?
Let’s face it, we all live busy lives and the key to focus on is simplicity and clarity in all aspects of our lives, not just email subject lines.
30% of email recipients decide whether to open an email solely based on it’s subject line.
Here are 6 key tips and 2 cool stats to nail this…
‘Simplicity is the ultimate sophistication.’ – Leonardo Da Vinci
1. Keep it short
The key here is to be descriptive but to the point. Don’t be afraid to write out several subject lines, a good subject line is what comes from writing many prior, it is the result of effort.
2. Who’s it from
This is an important detail that strengthens the subject line. Did it come from an anonymous info@ or did it come from a person or the manager?
3. Create interest without giving it all away.
Create some intrigue to incline people to want to open the email to find out more. Try and avoid cliche’s and statements that we have read many times before. Create an element of surprise. Avoid CAPS and spammy words like ‘special offer’, less sell and more genuine interest.
4. Connect with your audience.
Every email address has a real person reading it, everyone matters, write like you are connecting with a good friend.
Emails with personalised subject lines are 26% more likely to be opened. Make them feel special, use their name and make it exclusive to them. The psychology of exclusivity is a powerful thing. By offering an exclusive benefit or giveaway, people get the sense of belonging. Belonging helps build loyalty, and that helps conversion. The right phrasing can embed the sense of exclusivity and show your subscribers that they are special to you. Using a custom field can help you achieve this effect. A targeted message can achieve a 54% response rate.
5. Create a sense of urgency.
Subject lines that embed the sense of urgency and exclusivity can deliver an open rate 22% higher than regular notification emails. We witness our highest click through and conversion rates on emails with a timeframe. Your subject line can make a perfect call to action if you use language that inspires people to click. An action verb can help people envision themselves acting on your offer.
6. The preheader and start text are the next most important areas for content.
If people like your subject line (a 2 sec scan) they view the intro text displayed on their phone or email browser. This is where you get to bring out more details regarding your message, relevance, interest to trigger a reaction from them.
The Big Question???
What and when is the best day to send?
The most popular days to send emails are Tuesday, Wednesdays, and Thursdays, but since these days are so popular, you may have a better chance at an open rate if you send them on Mondays and Fridays instead. Open rates are highest, around 24%, from the hours of 6pm-11pm, or after work.
The number of active email accounts worldwide was roughly 4.1 billion in 2014 and is expected to increase to nearly 5.6 billion towards the end of 2019. With several companies working on providing internet globally by 2019, I actually see these numbers increasing significantly more. Another 3 billion users will then have access to the internet.
To learn more about Email Marketing and how to send beautiful emails to your customers, click here.
On closing, just a reminder to keep it simple.
‘Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.’ Richard Branson
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