Your Big Opportunities for 2018

Google's favourite marketing insights you should be using in 2018, marketing your authentic guest experience, plus the first all-in-one guest feedback platform.

Your Big Opportunities for 2018

7 Google Marketing Insights from 2017 to carry you into 2018

Google’s year-end data wrap-up, a collection of their favourite industry, consumer, and video insights from 2017 that will continue to shape the marketing industry in 2018. Website speed, chat bots, video is king, messaging, Goggle hotel ads and more…

1. Website Speed

Speed optimise your websites - 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load.

2. Machine Learning

Start experimenting with machine learning, for instance - Amazon just unveiled a suite of Machine Learning products at their AWS Re:INVENT conference. Of particular note was “Amazon Transcribe.” It claims it can accurately transcribe an 18-minute video for 43 cents. It’s time to start experimenting with audio and video files on that platform — and test for accuracy.

3. ChatBots

Also on the machine learning or artificial intelligence slant, Chat Bots are worth researching considering 1 in 3 travellers across countries are interested in using digital assistants to research or book travel.

While many of the world's hotels are just beginning to dip their toe into the world of live chat and chatbots, consumers worldwide are getting used to the whole of their online activity being centred around messaging.

4. Video is King

Create more video content - Paid YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising.

5. Why your Mobile Website Experience Matters

79% of mobile travellers completed a booking after doing research on their smartphone, which is significantly higher than in 2016 (70%). 45% of mobile travellers have called to book or to get more information after doing travel research on their smartphone, which is significantly higher than in 2016 (37%)

6. Google Hotel Ads

It's been a big year for metasearch, and in true Google form they take centre stage with Google Hotel Ads. It's now become a compelling investment for hotels of all shapes and sizes. By leveraging on their CPC (cost per click) model with it’s sophisticated bidding capabilities, it has proven to be successful and growing. Hotel Ads is integrated with other Google tools like Maps, and with the changes to the right hand SERP column Hotel Ads appear here too. Most of all it is very powerful on mobile to gain more users to your website and get direct bookings.

7. Messaging

There are more than 1 billion users using messaging apps like WhatsApp and WeChat personally and businesses are fast moving into this space. With SMS being costly, messaging makes perfect sense. 2018 will most likely see this go mainstream.

See more top marketing insights from 2017 - Think with Goggle -

Your Biggest Opportunity for 2018

Is the opportunity to market your authentic guest experience across all your digital marketing mediums. Plus, to continue to educate and market the direct booking incentive providing the best experience for the guest and business growth for you.

Today’s guest is wanting to connect and explore what their experience will be like and this is an important story to be told through online marketing.

This is shifting from the more traditional way of extolling the resorts qualities and facilities. It is not so much about the resort but more about the experience on offer for the guest at the hotel.

People are savvy now to ‘are you trying to sell me something’, or ’10% off when you book online’, they want content that creates an incredible emotional link relevant and memorable to them. They want content that serves, inspires, entertains, and celebrates them.

The first all-in-one guest feedback platform with new review marketing and guest messaging features

TrustYou begins the new year with a significant upgrade, releasing an integrated guest feedback platform and exciting review marketing features to help hotels achieve ROI.

We have a few clients using this the Trust You services and I think it is worth mentioning as I like the sound of applications that save our clients time. An investment worth making.

Benjamin Jost, CEO and co-founder of TrustYou, says: “Our platform is the only all-in-one guest feedback solution that helps hotels to capture, analyze, and market reviews, surveys and messages on every channel: on their own website, on platforms like Google, Tripadvisor, or Facebook Messenger. This update brings us one step closer to the ultimate goal of providing the best and most personalized experience for travelers while offering hotels a one-stop-shop solution when it comes to managing, reporting and responding to guest communication and feedback.

Additionally, TrustYou expanded its solutions that help hotels utilize reviews to market their hotel. This includes both new and existing review widgets to enable hoteliers to prominently display TrustYou’s ratings and reviews on their own website in order to increase direct bookings and across the web. One recent addition includes a Facebook widget that allows hotels to showcase their review content on the third most visited site when searching for a hotel. Targeted review marketing, on channels like Facebook or the hundreds of travel sites that showcase TrustYou reviews, helps hotels to drive direct bookings, boost channel conversions, and lower distribution costs.

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