Quick Pre-Send Email Campaign Check List

Use this handy pre-send check-list as a guide to simplify and bullet proof every new email campaign you create and send out.



Subject line - check for typos, make it intriguing, short and to the point

From name & email address - ensure company related

Template - select your custom responsive template



Layout sections - add the required layout sections to add in your content, delete unused ones

Body copy - add personalisation (first name), check for typos, readability

Headings - are they linked correctly?

Call to action buttons - are they linked correctly?

Images - do you have permission to use them? are they linked correctly? do they have alt text?

Guest Review - have you added the latest guest review?



Lists - select the list/s you wish to send your email to

PMS database - ensure the latest past guest database from your PMS has been uploaded

OTA email addresses - ensure emails from OTA bookings are collected upon check-in and imported



Preview - ensure you preview the email, via the online preview link

Links - test all links

Test email - send a test email to yourself and someone else - a set of fresh eyes, helps pick up anything you have accidentally missed, don’t forward the email as the styling breaks

Tweak & re-test - until time to send!



Schedule - your campaign to send immediately or at a time in the future, avoid holidays when people are away and Mondays and Fridays



Analytics & Insights - see how your campaign performed and compare results against previous campaigns


do you need an email refresh?

Pebble offer coaching and refresher email training sessions. Just ask us! We want you to be an email marketing superstar through enabling you with the industry knowledge and tools needed to grow your business.


already an online marketing machine?

If you’re already an online marketing machine but would appreciate another set of eyes. Once you’ve created an email, flick it our way and we’ll pass on our feedback, so you can super charge the best results.


pebble insights

If you’re hungry for more tips, we’ve written many helpful blog posts on email best practices, visit:

still sounds too hard?

Don’t worry, we love this stuff and can do it all for you. Feel free to contact us and we’ll look after you.