It's only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you're doing and show you where the trends are in order to improve on your results.
Sometimes making a small change can have a dramatic improvement, but it starts with knowing what you are looking at.
See the benchmark graphics…
If you would like to discuss your email marketing performance, give us a call and we can have a chat and look at your stats.