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Hotel Digital Marketing Services

Have a continual flow of new and past guests booking directly on your website through proven hotel digital marketing.

Once your website goes live, this is just the beginning of your marketing journey. We offer digital marketing expertise gained from years of experience of what works in building revenue and more direct business. Your website is an organic marketing tool for you to add to, build on and change regularly to maximise your revenue and results.

Strategically Designed Beautiful Hotel Websites | Pebble Design

Strategically Designed Beautiful Hotel Websites

A well-designed hotel website increases the user experience and effortlessly guides people through the site to make a booking with ease. Let your guests fall in love with you online.

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Strategically Designed Beautiful Hotel Websites

Custom hotel website design (rather than using a 'cookie cutter' templates) is essential to create a beautiful looking website, with fast page load speeds and built-in SEO functionality that will continue to deliver ongoing results.

Also essential to please your clientele online are custom-coded responsive pages that automatically resize to display perfectly on any screen size or device.

We listen carefully to our clients to match hotel brand philosophies and business goals, to delight your ideal target market online. We give you the freedom to express the hotel story elegantly with visually appealing design, imagery, video and beautifully engaging user interaction effects and animations.

A well-designed website increases the user experience and effortlessly guides people through the site to make a booking with ease. Let your guests fall in love with you online.

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Hotel Photography | Pebble Design

Hotel Photography

Photos are most likely the first thing people will see when they enter your site and first impressions count!

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Hotel Video & Drone

Gorgeous video and drone footage to skyrocket your social media engagement, WOW people on your website and get more direct bookings.

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Hotel Email Marketing | Pebble Design

Hotel Email Marketing

The simple fact is, email marketing works. if you talk to your guests regularly, you stay top of mind and get more direct bookings.

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Booking Engine Integration | Pebble Design

Booking Engine Integration

Make the booking process easier for your guests by creating a custom designed booking panel. We are well versed in integrating the first stages of the booking process, beautifully styled within your website.

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Booking Engine Integration

The goal is to make the decision-making process easier for people so they feel more confident to book online, which means more direct bookings for you. We've worked with many booking engine companies that our clients use and offer a more simplified and seamless booking process for the guest.

There are multiple ways to do this.

Booking Panel Integration

We can asks guests for their preferred dates and number of guests to start them on their journey on booking their holiday directly from the website. Most websites only add a link that clicks through to a different website, the booking engine which looks and feels different for the user.

Siteminder and RMS API Booking Engine Integration

How can you have the booking process feel the same as the website? Using API technology we can custom style and bring the majority of the booking process into the website. Part of the strategic design and structure of our websites has already enabled the guest to of already made decisions that are part of the booking journey. Leading them easily and confidently through to a booking.

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Hotel Online Digital Compendium | Pebble Design

Hotel Online Digital Compendium

It is time to throw away those old plastic folders, coffee-stained tourist attraction inserts and provide for your guests a simple, easy-to-use online compendium.

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Direct Bookings Strategy | Pebble Design

Direct Bookings Strategy

Be devoted to your guests and reward them when they book directly with you. Communicate the best price and service to your guests to encourage them to book direct on your hotel website. Be crystal clear on the incentives of booking direct. Give guests everything they want in one place, clear communication, a user friendly, fast and visually appealing site that reflects the hotel experience and easy booking process.

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Direct Bookings Strategy

The vast majority of the discussions we’ve had with our clients is for them to acquire more direct bookings.

Customers do visit individual property websites but also end up leaving if they don’t find ALL the information they are looking for.

  • It’s important to communicate to your guests that they will get the best price and especially service when they book direct.
  • Your own website is your best opportunity to offer the best user experience. Great design, optimised photos, engaging video, sell your uniqueness and customised special offers… but also be sure to be clear on the incentives of booking direct.
  • A high percentage of people prefer to book direct so why don’t they? From our experience you have to give people everything they want in one place and on a website that is easy to use, visually appealing and works fast.

Be really clear to the customer about the proposition about booking direct… if you’re making a price promise you’ve got to deliver on it… the OTAs have made a lot of business from saying they are the cheapest and the best value and in many cases that may not be the case… as brands there’s no question that booking direct and having loyal customers is how we drive a lot of our incremental value.
Richard Solomons - Chief Executive Officer, IHG.

The key reasons people leave a website is to;

  • #1 Reason - They think they can get a cheaper price elsewhere.
  • Read guest reviews (heaven forbid you have a link to TripAdvisor, make sure you have reviews on your website and don’t link out).
  • They want special offers (value add and experience based special offers are key).
    No current news and events (Who loves to read old news? Keep your website content fresh and engaging).
  • No incentive to book direct - educate them on the benefits of booking direct (personally match their needs, offer them the best rates, inclusions and upgrades).
  • Slow performing website on desktop, mobile and tablet (technology keeps changing and consumers are impatient, give it to them fast or they leave).
  • Your website may say best rate guaranteed but is it? 4 out of 5 people will leave your website to check on an OTA site price and then not come back.

We’ve listened to our customers and we’ve delivered

Loyalty Discount Tool

With the release of our "Loyalty Discount Tool" we offer another valuable tool to grow your subscriber direct customer database.

  • More direct bookings
  • Build trust and piece of mind
  • Display exclusive book direct advantages
  • Show pricing without the need to click through to a booking engine
  • Offer a loyalty discount
  • Grow your loyalty database
  • Reminder, second-chance message popup (when leaving browser)
  • More engagement and touchpoints during buying journey
  • What is the cost to not do this?

Best Rate Feed - get more bookings faster!

After much work with the Siteminder development team utilising their API, we are pleased to offer a more simplified and seamless booking display for the guest if you use TheBookingButton.

WHY? - The guests needs certain information in a logical order. By displaying the price differentiation with each room type as well as images, the guest is able to make a quick decision without having to click through to the ‘booking engine’ yet.

By feeding in a live rate for the different accommodation types on the website, it makes it easier for people to decide which accommodation type they are going to choose without having to leave your website. By starting people on this decision-making process earlier, the user experience online is a clear and logical process, making it easier for people to feel confident on their booking journey.

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Graphic Design & Branding | Pebble Design

Graphic Design & Branding

Our formula equals a visual identity and a purposeful tone of voice that delivers an engaging experience consistently across all your branding.

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Graphic Design & Branding

Our formula equals a visual identity and a purposeful tone of voice that delivers an engaging experience consistently across all your branding.

Pebble has a strong foundation in graphics with over 29 years of creative experience and can help with all of your branded print collateral needs. These are tangible practical objects which deliver a consistent message at every touchpoint within the greater marketplace. We believe your visual identity should roll out across your entire business with clarity, consistency and ease.

Here’s how we can help

  • Logo design: logo refresh or a brand new logo from scratch, optimised file package, brand style guides
  • Stationery: business cards, letterheads, with compliment slips, envelopes, presentation folders, etc
  • Digital marketing: web banners, adwords banners, Facebook ads, affiliate suites, animated GIF banners, EDM banners, etc
  • Brochures / eBrochures: brand specific, special deals/offers, events, etc - digital or printed
  • Wedding & Corporate Event Kits: digital or printed
  • Flyers: DL, A5, A4 - brand specific, special deals/offers, events, fact sheets, etc - digital or printed
  • HTML email signatures
  • Marketing: press ads, posters, post cards, large format ads / billboards / bus stop / bus wraps, etc
  • Signage: pull up banners, trade show banners, building - exterior & interior, way finding, vehicle, etc
  • Hotel collateral: compendiums, menus, door hangers, housekeeping, key card wallets, pillow menus, etc

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Hotel Guest Wellbeing | Pebble Design

Hotel Guest Wellbeing

To make healthy changes in our lives, we need space, support and encouragement especially when we are traveling. Guests will love you, talk about you and come back for more when their wellbeing is being cared for.

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Social Media | Pebble Design

Social Media

Social media is a powerful brand awareness marketing tool. When it comes to hotels it doesn't necessarily drive a lot of traffic or revenue through your website. By integrating an Instagram feed directly on your website enables people in your social content without them exiting your website and loosing themselves in social media.

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Social Media

Increase your brand awareness, audience reach, visitation to your website, database growth and revenue with social media. It is key that your social communication is targeted and has a well-thought-out strategy. From your target market, local activities, dining, special promotions, competitions, contextual storytelling, video footage... a clearly defined strategy is required to successfully utilise social media.

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Make an Enquiry

Thanks for your interest in working with us. Let’s chat and help us get to know you and your project better.