Give Guests an Incentive to Book Direct

Have you thought about adding an incentive to gain more direct bookings? Hotels and OTAs have had an ongoing love-hate relationship regarding bookings – OTAs drive 20% of total room bookings, but with a hefty 10-25% commission fee. By getting more direct bookings you will reduce the commissions you have to pay saving yourself thousands of dollars.

Give Guests an Incentive to Book Direct

Users on OTA sites will often visit your website before they make a booking, so why not give them the best offer available, that can only be received when booking directly with you.

Pebble Price Check Loyalty Discount Tool

When users land on your website, make this message obvious. A great way to do this is by having a pop up message appear, which prompts them to subscribe to always receive the best possible offers. On this pop up you can also display your incentive offer, with a click through for more information. Software Advice, a company that researches hotel reservation systems, has some other great ideas for incentives to offer including:

  • 48% of participants said a room upgrade would convince them to book directly.
  • This room upgrade can be as simple as offering a balcony or better view.
  • In regard to amenity options, 55% of survey takers said they would prefer to be offered free food and drinks at the hotel.

The best incentives for convincing travellers to book direct...

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