Ditch words and phrases that trigger spam filters.
Create an information gap – curiosity roused within subject lines can help boost open rates.
Don’t go text-heavy.
Use power words.
Tell interesting and real stories.
Structure email copy for scanning.
Create a sense of urgency.
Focus on the benefits to the guest, what is the experience they long for?
4. Email design tips
Balance image size and text.
Make buttons BIG.
Consider text size in images – may not be readable on mobile?
Use emojis in your subject line.
Incorporate video to communicate complex messages fast.
Check your email with images turned off.
Make sure your email design reflects company branding.
Make your call to action stand out, use white space, contrasting colour.
Include context – share the experience/emotional connection you offer.
Consider using live images – animated GIF’s work really well and add vibrancy to static email.
Create full-width emails.
5. Email automation tips
Use automated e-trigger campaigns to build customer journeys.
Save time with triggered campaigns.
Re-engage quiet subscribers.
Reward VIPs and boost customer loyalty.
Use drip campaigns to nurture leads – 96% of website visitors aren’t ready to buy, but if you can collect an email address while a person is on your site, you can follow up with automated lead nurturing campaigns and convince them to buy over time.
Try different tones (positive vs. negative language etc) – positive language can boost conversion rate by 22%.
Find out if buttons or text links convert better – generally, CTA buttons work better.
Experiment with button copy.
Test delivery times.
A/B test subject line personalisation – name in the subject line.
Learn from results.
Yes, there is a lot to know and do and if you fell overwhelmed, please relax, stay calm and let us help you – that is what we are here for, to make your life easier, more enjoyable, save you time and make you money.