Global wellness tourism is growing at twice the rate of overall tourism and is worth $563 billion dollars

You may be asking ‘What is wellness tourism?' Why is this worthy of consideration, or even essential in all future hospitality planning and marketing?

Global wellness tourism is growing at twice the rate of overall tourism and is worth $563 billion dollars

If you strip us bare of our ‘first world’ comforts, possessions, tech toys, riches and wealth, we are left with our health and wellbeing. If our foundation is strong, our health, we can build on with confidence towards an exciting future of possibilities.

The global wellness economy as defined by the Global Wellness Institute (a non profit organisation and recognised authority with a mission to empower wellness worldwide through research, collaboration, insights, innovation and education), estimate the global wellness economy to be $3.7 trillion in 2015.

Out of the 10 key sectors, healthy eating is second to Beauty and Anti-Ageing and Wellness Tourism third overall.

  1. Beauty & Anti-Aging ($999 bil.)
  2. Healthy Eating, Nutrition & Weight Loss ($648 bil.)
  3. Wellness Tourism ($563 bil.)
  4. Fitness & Mind-Body ($542 bil.)
  5. Preventative & Personalized Medicine and Public Health ($534 bil.)
  6. Complementary & Alternative Medicine ($199 bil.)
  7. Wellness Lifestyle Real Estate ($119 bil.)
  8. Spa Industry ($99 bil.)
  9. Thermal/Mineral Springs ($51 bil.)
  10. Workplace Wellness ($43 bil.)

And if you are wondering what defines Wellness Tourism:

WELLNESS TOURISM DEFINED

The wellness tourism economy is all expenditures made by tourists who seek to improve or maintain their well-being during or as a result of their trip. It includes different types of expenditures and tourists:

International Wellness Tourism Receipts: All receipts earned by a country from inbound wellness tourists, with an overnight stay.

Domestic Wellness Tourism Expenditures: All expenditures in a country made by wellness tourists who are traveling within their own country of residence, with an overnight stay.

Primary Wellness Tourists: Where wellness is the sole purpose or motivating factor for the trip or destination choice. These tourists account for 13% of wellness tourism trips and 16% of expenditures.

Secondary Wellness Tourists: Seek to maintain their wellness or participate in wellness experiences while taking any kind of trip. Accounts for the significant majority of wellness tourism trips (87%) and expenditures (84%).

Here at Pebble Design we are very excited to be developing more wellness conversations and look at tangible ways to implement everyday wellness into hotels to help raise the level of care and hospitality in an industry being of service.

If you are interested in how you can get involved, please get in touch with us to have a conversation. We believe in offering ‘next-level’ guest wellbeing as our health is so vitally important to each and every one of us.


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